Commentary: Warm and fuzzy ads a red flag

09/21/2005 | San Francisco Chronicle

San Francisco Chronicle columnist David Lazarus is skeptical of companies showing their softer side in ads. Lazarus quotes San Francisco brand consultant Steve Manning, who says: "Honest people don't tell you they're honest. Cool people don't say that they're cool. We should all be wondering why these guys feel a burning need to tell us how good they are."

View Full Article in:

San Francisco Chronicle

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO