Mercedes-Benz launches R-Class cars with TV spot

09/21/2005 | Adweek

A Mercedes-Benz 30-second commercial created by Merkley + Partners to launch the automaker's new R-class vehicles debuted this week. Of the spot shot in Prague and set in late-19th century Germany, creative director Scott Zacaroli says, "Ultimately, we go back to what Mercedes has that nobody else owns, the heritage."

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