Linda Kuppersmith's franchise, CM IT Solutions in Stamford, Conn., provides technology services and products for SMBs. A telemarketer originally pitched the idea of a franchise to Kuppersmith, who found the CM IT model appealing. "What is interesting about a franchise model is that blends more business acumen. A geek can handle the service side, but not the business side. With a franchise there is a certainty. If you're a 50-person company and growing you can't just take chances, you want to make sure you have someone that can grow with you," an industry executive said.
Published in Brief: