Cutting costs can create strategic value

09/21/2009 | Strategy+Business magazine (free registration)

Turn the pressure to cut costs into a positive by approaching the budget from a strategic angle, write the authors of this article. "We reject the idea that cutting costs in itself makes a business weaker or more limited. ... if you focus on your priorities and on your future potential, cutting costs can be a catalyst for exactly the change a company needs," they write.

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