Nielsen working with Facebook on ad measurement tool

09/21/2009 | Wall Street Journal, The

Nielsen Brand Lift is the name of a new tool that will provide Facebook advertisers with marketing data based on surveys of members about their interaction with ads on the social-networking site. The new service was slated to be unveiled today via an Advertising Week keynote address delivered by Facebook COO Sheryl Sandberg.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY