Nielsen working with Facebook on ad measurement tool

09/21/2009 | Wall Street Journal, The

Nielsen Brand Lift is the name of a new tool that will provide Facebook advertisers with marketing data based on surveys of members about their interaction with ads on the social-networking site. The new service was slated to be unveiled today via an Advertising Week keynote address delivered by Facebook COO Sheryl Sandberg.

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Wall Street Journal, The

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