Pepsi to unveil digital community focusing on African-American moms

09/21/2009 | Brandweek

Actress Taraji P. Henson will share insights on her love for her mother as part of a digital community from PepsiCo called We Inspire, intended specifically for African-Americans. "What we wanted to capture is the strength, joy and wisdom of the African-American market," said Lauren Scott, senior manager of multicultural marketing for the brand.

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