Merchants grow enamored of location-based marketing tools

09/21/2010 | Investor's Business Daily

A growing number of brick-and-mortar stores are using location-based services that aim to lure nearby shoppers into their stores with offers sent to their mobile phones. Chains including H&M, Sephora and Best Buy have all recently partnered with location-based services in efforts to boost sales by bringing in more customers.

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