A successful social-media policy depends on the specifics

09/21/2010 | SmartBrief/SmartBlog on Social Media

It's important to maintain a specific social-media policy to empower employees and reduce risks, says Alexandra Levit, a best-selling author and columnist. At this summer's Buzz 2010 event, Levit discussed how to create a successful company social-media policy, which includes selecting key employees to monitor social-media channels and providing training programs for all employees to make sure everyone is on track.

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