EMarketer: Facebook's global ad revenue to reach $3.8B

09/21/2011 | eMarketer

Facebook will slightly more than double its worldwide advertising revenue this year to $3.8 billion, according to eMarketer estimates, which forecast a 104% rise in the social site's receipts over 2010. EMarketer analyst Debra Aho Williamson further predicts that "Facebook's revenue streams will continue to diversify, with ads representing a decreasing proportion of total revenue while other sources, such as Facebook Credits, will grow."

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