Movado opts for widely accessible mobile website over app

09/21/2012 | Luxury Daily

Going for a broad reach on mobile, Movado has introduced a mobile-optimized website accessible by any device with a browser. The site, offered in preference to an application, complements Movado's Web presence on PCs by allowing more focused shopping as well as providing easy links to social media and signups for e-mail alerts. "While a mobile app might struggle with providing different versions of software for tablets and phones on a variety of operating systems, a mobile website can provide greater flexibility using the same content and the same development team," said Scott Mendenhall, solution architect at Siteworx.

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