New Era Cap taps QR to bring TV message to mobile

09/21/2012 | Mobile Marketer

For consumers who might miss New Era Cap's TV spot for its NFL-themed caps, the company is providing 1,200 QR codes to retailer store windows nationwide. Scanning the code, which appears in Foot Locker and Champs Sports windows, takes users to a YouTube video based on the TV commercial.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA