Differentiate, cut costs to survive, grocery executive says

09/22/2004 | Denver Rocky Mountain News

Grocery retailers must differentiate themselves and create a brand that makes customers want to return to their stores if they are to grow sales, according to Safeway's chief marketing officer. Brian Cornell spoke to grocery executives at an industry conference in Colorado Springs. Singles, Hispanics and seniors are among the groups grocery companies should target with specific products and pricing, Cornell said.

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Denver Rocky Mountain News

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