Will brand marketing save the music biz?

09/22/2005 | InsideBrandedEntertainment.com

Joe DiMuro, EVP and general manager of the Sony BMG Strategic Marketing Group, discusses how record companies are positioning themselves as strategists in the field of branded entertainment by forging relationships between marketers and musicians. DiMuro cites, "empirical data showing that music is intrinsically important to the development of brands" as part of the reason why brand managers are more interested than ever in relationships with major labels.

View Full Article in:

InsideBrandedEntertainment.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY