Will brand marketing save the music biz?

09/22/2005 | InsideBrandedEntertainment.com

Joe DiMuro, EVP and general manager of the Sony BMG Strategic Marketing Group, discusses how record companies are positioning themselves as strategists in the field of branded entertainment by forging relationships between marketers and musicians. DiMuro cites, "empirical data showing that music is intrinsically important to the development of brands" as part of the reason why brand managers are more interested than ever in relationships with major labels.

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