Advertising isn't always the answer

09/22/2006 | Washington Post (tiered subscription model), The

A new breed of agencies is advising clients about solutions to business challenges that may or may not involve advertising. While some of these new-era agencies are tying their fortunes to the success of their clients, most old-line agencies are still grappling with the problem of how to get paid for their ideas, rather than for their time or by the size of their clients' media buys.

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Washington Post (tiered subscription model), The

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