Media buyers tout the many sides of Google

09/22/2006 | NYTimes.com

Advertisers tend to think of Google ads as short bits of text that appear alongside search results, but because of Google's reach into blog networks and video, as well as through its satellite mapping tool Google Earth, there are many more graphical and integrated marketing opportunities available. One such promotion was conceived by agency Goodby, Silverstein & Partners for General Motors brand Saturn, featuring what has been dubbed a "250,000-mile test drive."

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