Zidane's head-butt may have been a good career move

09/22/2006 | Wall Street Journal (free content), The

When French soccer star Zinedine Zidane head-butted an Italian rival during the World Cup finals, it appeared his storied career was ending on a sour note. But, according to sports marketing experts, Zidane's appeal as a pitchman is reaching new heights, as the incident that earned him an ejection in a critical game has, in the words of one advertising executive, "made him profoundly human."

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Wall Street Journal (free content), The

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