CKE Restaurants will continue to tout premium offerings

09/22/2008 | Nation's Restaurant News (free registration)

Despite aggressive discounting from quickservice rivals, CKE Restaurants, the parent of Carl's Jr. and Hardee's, will continue to emphasize higher-priced items such as the Prime Rib Burger, and both brands will avoid using value items to spur traffic. The company posted a 30% profit jump in its fiscal 2009 second quarter.

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