Your image is your brand

The look you project is part of your brand, says image consultant Sara Canaday. She recommends you "think of yourself as a business of one" to burnish your image. Don't spend on trends, but do get an updated hairstyle or alter clothes to make them look more timely. She also suggests adopting empathy and a good mood. That always pays.

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Austin American-Statesman (Texas) (free registration)

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