ABC to trim ad breaks for show debuts to keep viewers in their seats

09/22/2009 | Los Angeles Times (tiered subscription model)

ABC, with several new series in the pipeline for this season, is eliminating the first commercial break for each show's premiere episode, as a means of keeping viewers from channel-surfing to rival networks. "You hope the longer you keep them at the start of the show, the more likely they are to stick to it," said ABC Entertainment exec Jeff Bader.

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