ABC to trim ad breaks for show debuts to keep viewers in their seats

09/22/2009 | Los Angeles Times (tiered subscription model)

ABC, with several new series in the pipeline for this season, is eliminating the first commercial break for each show's premiere episode, as a means of keeping viewers from channel-surfing to rival networks. "You hope the longer you keep them at the start of the show, the more likely they are to stick to it," said ABC Entertainment exec Jeff Bader.

View Full Article in:

Los Angeles Times (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY