Panel: Social media vying for TV ad dollars

09/22/2009 | MediaPost Communications

Some marketers are shifting a significant portion of their TV budgets to social-media venues, according to panelists at an Ad Week session on connecting with consumers. "Television is still important," said Dan Rosensweig, president and CEO of Guitar Hero, which rerouted to the Web 40% of its ad budget previously earmarked for TV. "Television is wonderful, but when you have incredible sites like Facebook, you have to be smart with what you do, where your consumer is and how to reach them all the time," Rosensweig said.

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