Report: Snickers being returned to BBDO

09/22/2009 | Adweek

Omnicom Group's BBDO reportedly will once again handle U.S. creative duties for Snickers, which it lost to sibling agency TBWA\Chiat\Day three years ago. The agency shuffle was sparked by Mars' decision to shift creative chores on cornerstone brands, so that each has a dedicated agency in major markets, per sources. The agencies did not comment for this article.

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