KFC enlists coeds for Double Down promotion

09/22/2010 | Boston Globe (tiered subscription model), The

KFC is promoting its Double Down sandwich to young men on college campuses with the help of their female counterparts. The campaign, which kicked off in Louisville, Ky., features young women handing out vouchers while wearing sweatpants with "Double Down" emblazoned on their back sides.

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Boston Globe (tiered subscription model), The

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