Sainsbury's overhauls Taste the Difference line

09/22/2010 | MarketingWeek (subscription required)

Sainsbury's is relaunching all 1,100 products in its Taste the Difference line, and adding 300 new products. Chef Jamie Oliver is featured in the store's new TV ads. The chain is also introducing a sub-brand called Bistro, which promises "restaurant-quality" meals.

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