Why you should revive that discontinued brand

09/22/2010 | Entrepreneur online

People have long memories for brands and often equate even failed brands with happier times and positive memories, writes Carol Tice, who lists several brands that have been revived including Circuit City, Chock Full O Nuts and Commodore. She discusses how those brands were revived and how bringing back a brand can also be good for small businesses.

View Full Article in:

Entrepreneur online

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC
Pharmacy Benefit Analyst/ Auditor
Confidential
Nationwide, SL_Nationwide