How to get employees excited about disaster relief

09/22/2011 | VolunteerMatch.org

Disaster relief is an opportunity for CSR-minded companies, but it's important to get employees involved, writes Susan McPherson. Senior executives should speak directly to employees about the relief work and aim to create fundraising and direct-aid programs that leverage area-specific expertise. "Show them you care. Your employees will respect you for doing so," McPherson writes.

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