How to take your company global

09/22/2011 | Forbes

Expanding into international markets means tailoring your company's concept to local needs and norms, Lauren Maillian Bias writes. That means getting to know your new market's culture, history, laws and consumers. "The results will be an intuitive mindset and behavior that will show the foreign marketplace that you know how to acclimate yourself and your company to their culture," Bias writes.

View Full Article in:


Published in Brief: