W apps precede rollout of magazine on iPad

09/22/2011 | Mashable

W magazine's two new iOS applications offer different content for the iPhone and iPad as the publication gears up for its debut early next year on the Apple tablet. The phone app, W Front Row, has a lifestyle focus tagged to New York Fashion Week. But the iPad offering, The Daily W, was designed as an extension of the magazine, "something addictive that pulls people in every day -- not just once a month when the new issue comes out," says W editor-in-chief Stefano Tonchi.

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