3 rules for restaurant brands seeking winning viral video campaigns

09/22/2013 | QSR Magazine

Restaurant brands are turning to video in the hopes of replicating or exceeding the viral success of efforts from chains including Arby's and Quiznos. Striking the note that will take the campaign viral starts with three rules: Use real customers, show how ordering happens along with happy employees, and show fresh ingredients, says Technomic's Darren Tristano. "It's every marketer's dream to be able to go viral with something that is cool and hip and edgy that doesn't negatively taint the brand," he says.

View Full Article in:

QSR Magazine

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY