Ferragamo maps online path to reach the next generation

09/22/2013 | Reuters

High-end Italian fashion house Salvatore Ferragamo will launch a new digital program next month designed to reach younger fashion fans and complement a renovation plan for the brand's brick-and-mortar stores. "It's fundamental for us to talk to both the loyal, stable customers and to the new generation of consumers," Ferragamo CEO Michele Norsa said.

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