Fox puts Super Bowl pregame ad up for grabs in social contest

09/22/2013 | New York Times (tiered subscription model), The

Fox, in a potential first for a Super Bowl broadcaster, is planning its own sponsored contest, with the ultimate prize being a 30-second pregame ad before the big game, according to this report. This contest is only for advertisers willing to pay a $150,000 entry fee and submit an ad, which will be voted on through social media channels.

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New York Times (tiered subscription model), The

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