Small shops see opportunity in Publicis-Omnicom merger

09/22/2013 | New York Times (tiered subscription model), The

Smaller shops are energized by the upcoming Publicis-Omnicom merger, publicly positioning themselves as smaller, better alternatives to the behemoth, writes Stuart Elliott. Seattle shop Copacino & Fujikado, for example, ran a billboard ad offering "Congrats to Publicis and Omnicom," depicting the pair as Godzilla and King Kong. "Small is the new big," Brokaw agency co-owner Tim Brokaw said.

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New York Times (tiered subscription model), The

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