Survey: Millennial men are "a new world of male shoppers"

09/22/2013 | CNBC

About 63% of men said they actively shop for sales, and many also said they regularly use coupons, according to a survey from WSL Strategic Retail. Gen X and millennial men who grew up going to malls and who are now married to working women are leading the trend, according Candace Corlett, WSL's president. "Now all of these forces are coming together to create a new world of male shoppers," she said.

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