Frito-Lay promotes trans fat-free products

09/23/2003 | Wall Street Journal, The

Frito-Lay is running a new series of ads that informs consumers that its Ruffles and Doritos products do not contain trans fat, a byproduct of processed foods and the latest cause du jour of the anti-obesity movement. The Food and Drug Administration has mandated all companies must list the trans fat content of their products by 2006.

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