DQ Blizzard blitz on Trump's "The Apprentice"

09/23/2005 | Star Tribune (Minneapolis-St. Paul, Minn.)

Dairy Queen's Blizzard gets a starring role in the Oct. 14 installment of Donald Trump's "The Apprentice," when the TV show's contestants are asked to develop a marketing campaign for the treat. International Dairy Queen paid $2.5 million for exposure on the program, which CMO Michael Keller described as "arguably the best brand-building show on TV."

View Full Article in:

Star Tribune (Minneapolis-St. Paul, Minn.)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY