Can Lowe turn around its U.S. business?

09/23/2007 | Advertising Age (tiered subscription model)

Even with its strong global creative reputation, Interpublic Group's Lowe, New York, faces an uncertain future, due to the continuing erosion of its U.S. business. Despite losing Saab last week to sibling McCann Erickson -- and dire predictions from industry observers -- Lowe Worldwide CEO Stephen Gatfield remains optimistic, saying account losses are part of the business cycle.

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