Academic: Social nets are about people needing people

09/23/2008 |

The desire for a shared sense of humanity -- rather than financial motives -- is one of the main factors fueling the success of social media, new media academic Clay Shirky told PBS talk-show host Charlie Rose during a Q-and-A at the IAB's MIXX conference. "People create value for each other because we're human," Shirky said. "We're not self-obsessed, we like to know other people."

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