CBS chief sees Web as part of its role as content provider

09/23/2008 | Mediaweek · PaidContent.org

CBS' $1.8 billion acquisition of CNET and its other online initiatives represent an extension of the network's core mission of providing content to its audiences, CBS CEO Leslie Moonves said during a Q-and-A session with IAB chief Randall Rothenberg at the group's Mixx conference. "The Internet is not cannibalistic; it is only additive," Moonves said, referring to its connection to the CBS TV network. "We view the Internet as a lab for our TV network. The Internet can help the network and vice versa."

View Full Article in:

Mediaweek · PaidContent.org

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO