CBS chief sees Web as part of its role as content provider

09/23/2008 | Mediaweek · PaidContent.org

CBS' $1.8 billion acquisition of CNET and its other online initiatives represent an extension of the network's core mission of providing content to its audiences, CBS CEO Leslie Moonves said during a Q-and-A session with IAB chief Randall Rothenberg at the group's Mixx conference. "The Internet is not cannibalistic; it is only additive," Moonves said, referring to its connection to the CBS TV network. "We view the Internet as a lab for our TV network. The Internet can help the network and vice versa."

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