Dannon pledges to meet children's advertising guidelines

09/23/2008 | Broadcasting & Cable

Dannon has pledged to limit advertising to children under 12 as the 15th member of the Council of Better Business Bureaus' Children's Food and Beverage Advertising Initiative. The yogurt company will restrict the use of licensed characters, refrain from advertising in schools and run television and other ads only for products that meet health guidelines.

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