Letter: Gay stereotypes in marketing should be passe by now

09/23/2008 | Advertising Age (tiered subscription model)

The ad industry should rethink "any lingering conventional wisdom" that using lesbian and gay stereotypes or homophobia in marketing is an effective way to promote a product, according to a letter drafted by the executive director of the nonprofit Commercial Closet Association and signed by Lowe Worldwide CEO Tony Wright, New York City Council Speaker Christine Quinn and 4A's CEO Nancy Hill, among others.

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