Philips once again tackles delicate "manscaping" topic

09/23/2008 | Advertising Age (tiered subscription model)

In 2006, Philips Electronics launched a Web site that used pictures of kiwis and carrots to help users understand exactly where and how to use its Bodygroom shaver. The campaign has been updated with a series of monologues on the Web site shaveeverywhere.com, which feature tips and advice on male grooming.

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