Actor, producer and social-media entrepreneur Ashton Kutcher appeared at the IAB's MIXX Conference this week. He described his company Katalyst Media as a studio, not a branding shop or ad agency. He said: "I think we're additive. I don't think that we're replacing ad agencies." As part of his onstage interview with IAB CEO Randall Rothenberg, Kutcher presented clips of a Facebook series, "KatalystHQ," which is an offbeat take on the office environment featuring prominent product integrations.
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