Yahoo! and AOL vie for ad-industry attention

AOL and Yahoo! are each in the midst of turnaround efforts led by recently installed CEOs. They're taking advantage of the concentration of industry professionals at Advertising Week in New York to make their pitch for online display ad dollars. AOL Chairman and CEO Tim Armstrong unveiled the company's new content strategy, while Yahoo! chief Carol Bartz announced a $100 million global ad campaign. Both companies held glitzy parties for industry insiders.

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