5 reasons McDonald's flourished during the recession

09/23/2010 | Mint.com

McDonald's rode out the recession in style, boosting sales and holding its stock price steady while its rivals went into a tailspin. Its success stems from a portfolio of recession-friendly strategies including a bargain-basement dollar menu, an ad campaign designed to capitalize on falling broadcast rates and a computerized pricing system capable of adjusting stores' prices based on current demand.

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