Tumblr helps personalize the social Web, says founder

09/23/2010 | MIT Technology Review

Tumblr takes the sting out of social media by making it easy for people to share thoughts and craft an identity online, says site founder David Karp. Tweets are transient, and Facebook users lack any real ability to control the appearance of their profile pages, Karp says; Tumblr, by contrast, lets people produce carefully tailored sites they can be proud of.

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