Cricket goes mobile in India with Novosol

09/23/2011 | Marketing-Interactive.com (Singapore)

The sport of cricket has a new mobile presence in India after the launch of MoCricket during the ICC World Cup 2011 by India's Novosol, in cooperation with Reliance Communication and Airtel. MoCricket has grown since then, having purchased ICC rights in eight countries with the aim of reaching 300 million Indian subscribers.

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