Mobile marketing firm Velti acquires Air2Web for $19 million

09/23/2011 | Mobile Marketer

Mobile marketing and ad tech company Velti is acquiring customer relationship management specialist Air2Web, whose clients include AT&T, Comcast, American Express and Citigroup. "With mobile playing an increasingly central role in consumers' lives, 24-hours-a-day, the need to manage relationships with consumers via the mobile channel has become business critical for global brands," Roy Satterthwaite, Velti senior vice president of global marketing, said of the $19 million acquisition.

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