Starbucks months-long mobile payment program is perking along

09/23/2011 | eMarketer

Mobile payments in Starbucks stores, launched in January, were a natural extension of the coffee vendor's Starbucks Card, which itself evolved from a stored-value device to a payment method, says digital strategies chief Adam Brotman. Meeting customer demand for quicker payments is working out well, Brotman says. "Within nine weeks of the national launch of mobile payment, customers in stores paid more than 3 million times using our mobile payment app, and this number continues to grow at a steady rate."

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