Executives: Android is catching up to iOS in app monetization

09/23/2012 | GigaOm

The iOS advantage over Android in monetization of applications isn't as big or as effective as previously believed, according to industry panelists at the GigaOm Mobilize conference. "While Android monetizes a little less well on a per-user basis than iOS, the acquisition costs on Android today are much lower on a per-user basis. So sometimes profitability on Android is higher," said Josh Williams, president and chief science officer at Kontagent.

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