AOL chief touts programmatic ad buys in Ad Week pitch

AOL CEO Tim Armstrong once again extolled the benefits of online video advertising in an Advertising Week presentation on Monday, but this year marked AOL's first upfront pitch for its programmatic ad plans. AOL said it has secured deals with agencies such as Accuen, Amnet, Havas Media, Horizon Media and Magna Global. Programmatic tools are increasingly allowing companies to purchase ads on digital video as well as linear TV, making it potential "$100 billion industry" and "the wave of the future," Armstrong said.

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