Asda launches George fashion line for fall

09/23/2013 | Grocer (U.K.), The

Asda followed up its "Wear Your Summer" George fashion campaign with "Just Add Autumn," a promotion launched this week to show off its folksy, grunge-inspired styles for fall. Online sales of women's fashions are up 45% since the collection launched, the retailer said, and the arrival of autumn weather has boosted in-store sales of boots and coats.

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Grocer (U.K.), The

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